Sinead Boucher
New ZealandbusinesspersonFemale6.3Global Dominance: 0.00%Sinead Boucher is a prominent New Zealand journalist and media executive, known for her role as the CEO of Stuff, a major news organization in the country. Under her leadership, Stuff has focused on digital transformation and expanding its journalism's reach and impact. Boucher has been a strong advocate for press freedom and the importance of quality journalism in a democratic society.
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Recent news mentions
Chief executive Sinead Boucher told Media Insider that all of the company’s lower North Island papers would be published at its existing Christchurch print facility.
Media Insider: NZ Herald publisher NZME acquires Stuff print-plant equipment in $15m investment that will see relocation from Ellerslie after more than 50 yearsNew Zealand· 2026-08-07
Sinead Boucher is the chief executive of Stuff who announced job losses in an email to staff.
Media Insider: Stuff job losses – leaked email from CEO takes aim at media reports based on leaked emailsNew Zealand· 2026-07-22
Sinead Boucher is the chief executive of Stuff and co-owner of Stuff Digital.
Media Insider: Confidential HR invitation - Stuff journalists called to meeting to hear ‘proposed changes’New Zealand· 2026-07-21
Sinead Boucher is the owner and publisher of Stuff, who introduced the new Neighbourly news initiative.
Media Insider: Tom Phillips Netflix doco – police may ban footage; Matthew Hooton’s speech to Stuff staff; RNZ’s flash new offices - and view of Mike HoskingNew Zealand· 2026-06-19
Sinead Boucher is the owner of Stuff who commented on the eviction situation.
Media Insider: A fight for evening viewers - new TVNZ quiz show, 6pm news ratings; Stuff faces print-plant eviction; NBR takes on MBIE; Why are we waiting a week for MAFS?New Zealand· 2026-02-27
Sinead Boucher is the owner of Stuff who commented on the eviction situation.
Media Insider: A fight for evening viewers - new TVNZ quiz show, 6pm news ratings; Stuff faces print-plant eviction; NBR takes on MBIE; Why are we waiting a week for MAFS?; NZME’s music radio changesNew Zealand· 2026-02-26Sinead Boucher is the owner of Stuff and a founder of the Vision for Wellington initiative.
Job losses, seismic threats and now a sewage spill: Why they’re not the end for WellingtonNew Zealand· 2026-02-18
Nine sold New Zealand’s Stuff publishing firm for $1 to Sinead Boucher in May 2020.
Media Insider: Nine acquires QMS for almost $1 billion - what now for QMS sister company MediaWorks and its NZ radio stations?New Zealand· 2026-01-29
Sinead Boucher is the Stuff owner and chief executive who acquired Stuff for $1 from Nine Media.
Media Insider: KFC hacker ad draws 50 complaints; The race to be TVNZ 6pm newsreader; Screen Production Rebate boost; Troy Bowker buys property housing Stuff printing pressNew Zealand· 2025-11-06
Sinead Boucher is the CEO and owner of Stuff, involved in a dispute with unionized journalists over pay and contract negotiations.
Media Insider: Stuff CEO Sinead Boucher targeted in journalists’ strike; RNZ boss on talent and future location of Morning Report; Analyst on NZME - ‘a bit to prove’New Zealand· 2025-08-28
Sinead Boucher bought Stuff back into New Zealand ownership in 2020.
Media Insider: TVNZ set to scoop World Cup rights in major new pay TV move; MetService trials app charges for ad-free weather forecastsNew Zealand· 2025-07-24
Sinead Boucher reiterated that Stuff had no intention of resuming discussions regarding the sale of its masthead division.
Media Insider: Stuff closing free Auckland and regional community newspapersNew Zealand· 2025-07-04Sinead Boucher is the chief executive of Stuff and has been involved in negotiations regarding journalists' contracts.
Media Insider: Matt Chisholm reveals bold new career move; Battle royale brewing within Stuff; Well-known New Zealander injuncts media firm; Chris Hipkins’ dig at NZMENew Zealand· 2025-07-03
Sinead Boucher is the owner of Stuff.
Media Insider: Stuff removes fake video of ‘delivery driver’ eating food on doorstep; Major moves and departures in advertising industry; Radio Awards - Heather du Plessis-Allan’s big winNew Zealand· 2025-06-05
Sinead Boucher is the chief executive of Stuff and has established a staff trust for employee representatives.
Media Insider podcast: Stuff’s Trade Me deal - will staff share in chief executive Sinead Boucher’s lucrative payday?; New NZME chair Steven Joyce opens up in first major interviewNew Zealand· 2025-06-04
Sinead Boucher is the owner of Stuff and has been involved in a significant deal with Trade Me.
Media Insider: Trade Me buying 50% of Stuff Digital – lucrative payday for Stuff owner Sinead BoucherNew Zealand· 2025-06-03
Sinead Boucher is the chief executive who supported Andrea Vance.
Media Insider: Breakfast shake-up - Mike Hosking and ZB’s record reign, Simon Barnett’s early rises and falls, Ryan Bridge’s new show; RNZ budget cuts - what’s in the firing line?New Zealand· 2025-05-22
Sinead Boucher has called off talks with NZME about the possible sale of Stuff’s newspapers.
NZME boardroom battle: Editorial independence and the serious questions shareholders must consider - OpinionNew Zealand· 2025-04-10
Sinead Boucher is the owner of Stuff who was questioned about plans to sell or merge the businesses.
Media Insider: The Spinoff v Stuff – a scoop and then a defamation threat in story stoush; TVNZ’s emphatic legal victory to protect sources; Newsroom’s plea for donationsNew Zealand· 2025-03-27
Sinead Boucher is the owner and publisher of Stuff Group.
Media Insider: Trade Me could be eyeing potential acquisition of Stuff digital arm, websiteNew Zealand· 2025-03-24
Sinead Boucher is the chief executive of Stuff who sold the company for $1 in May 2020.
Media Insider: Billionaire Jim Grenon inquired about buying Stuff during first Covid lockdown in 2020New Zealand· 2025-03-24
Sinead Boucher is the chief executive of Stuff who expressed skepticism about NZME's approach.
Media Insider: NZME board battle - Stuff halts discussions to sell Post, Press newspapers to NZ Herald ownerNew Zealand· 2025-03-21Sinead Boucher is a member of Vision for Wellington and owner of Stuff.
James Cameron calls for more investment in Wellington’s film industry, criticises ‘nightmare’ parkingNew Zealand· 2025-02-19
