Sam Morgan

Sam Morgan

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Sam Morgan is the founder of Trade Me, established in 1999, which has become a cornerstone of New Zealand's online marketplace. Morgan's entrepreneurial spirit and vision led to the platform's rapid growth, and he famously sold Trade Me to Fairfax Media in 2006 for $700 million. His influence on the digital landscape in New Zealand is significant, and he remains a notable figure in discussions around online commerce and technology.

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Recent news mentions

Vye started Syos with seed capital from high-net worth individuals, including Sam Morgan.

High-flying Syos buys underwater drone maker Bay Dynamics
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-10-21
7.0

Former Trade Me founder Sam Morgan placed 28th on the Rich List with an estimated net worth of $750m.

NBR Rich List: Who are the wealthiest people in New Zealand?
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-06-08
7.0

Sam Morgan founded Trade Me in 1999, which has become New Zealand’s biggest online auction and digital classifieds site.

Media Insider: Trade Me buying 50% of Stuff Digital – lucrative payday for Stuff owner Sinead Boucher
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-06-03
8.0

Sam Morgan is an entrepreneur who has invested in property in New Zealand.

Tech Insider: Nicola Willis offers some venture capital sugar, five go tech in Queenstown, NetComm NZ falls over
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-05-13
6.0

Sam Morgan is an early investor in Xero who contributed funds to Atomic.

Atomic set to blast into Australia, UK as Rod Drury fuels it with more funds
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-04-24
6.0

Sam Morgan is a successful entrepreneur known for his early investments in various start-ups, including Xero.

On The Up: The Kiwis who made good in tech and are now backing a new generation of start-ups
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-04-08
9.0

Sam Morgan was blackmailed by fraudsters threatening to post fake one-star reviews across his restaurants.

‘Please leave feedback’: how constant online reviews are changing our brains – and our lives | Retail industry
The Guardian·United KingdomUnited Kingdom· 2025-04-01
4.0

Sam Morgan founded Trade Me in 1999.

Media Insider: Trade Me could be eyeing potential acquisition of Stuff digital arm, website
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-03-24
9.0