Luisa Franco

business executive

Luisa Franco is a Portuguese business executive serving as the Deputy Director General of Business Europe, an organization representing European businesses. In her role, she emphasizes the importance of addressing the strategic challenges posed by China's dominance in rare earth minerals, which are critical for various industries, including technology and automotive. Franco has been vocal about the need for the European Union to find short-term alternatives to reduce its dependency on Chinese supply chains, particularly in light of recent geopolitical tensions surrounding semiconductor production and export restrictions.