
Luke Byrne
Luke Byrne is the innovation and sustainability director at THIS, a plant-based food brand. He has been in the news for addressing consumer confusion over ultra-processed foods (UPF) and emphasizing the nutritional benefits of their products, despite being classified as UPF.
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Recent news mentions
Luke Byrne died in Beaumont Hospital after being involved in a crash.
Leinster House usher died due to head injuries after collision with truck in Castleknock – The Irish TimesThe Irish Times – major Irish daily, est. 1859·
Ireland· 2026-07-28
Luke Byrne is concerned about consumer confusion regarding ultra-processed food.
Should you be eating food products with fewer ingredients?BBC·
United Kingdom· 2025-06-06














