Ross Farquhar
Ross Farquhar is the marketing, innovation, and sustainability director at Little Moons, a UK-based ice cream brand. He was featured in the news discussing the role of ultra-processed ingredients in confectionery and the ongoing consumer demand for treat foods, despite the growing scrutiny of ultra-processed foods.
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Ross Farquhar is confident that treat food brands can withstand the challenges posed by ultra-processed food concerns.
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