Malthe Hensberg

Malthe Hensberg

entrepreneur Denmark

Malthe Hensberg, 22, is a Danish app developer and the Chief Technological Officer of the popular app 'Uden USA', which helps users boycott American products by identifying their origins while shopping. Along with his friend Jonas Pipper, Hensberg created the app in response to a growing sentiment in Denmark against American goods, driven by political tensions and a desire for local alternatives. The app has quickly gained popularity, reaching the top of the Danish App Store, reflecting a significant cultural shift in consumer behavior.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
8,014
Power
648$
Sentiment
8.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Switzerland 1 8.00 0.09% +0% 8,654,622 8,014 $700,000 648$
Totals 1 8,654,622 8,014 $700,000 648$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Malthe Hensberg is the co-developer of the app Uden USA, which promotes the boycott of American goods. 8

Neue Zürcher Zeitung: Die App, die Dänen beim Boykott amerikanischer Produkte hilft