Malthe Hensberg

Malthe Hensberg, 22, is a Danish app developer and the Chief Technological Officer of the popular app 'Uden USA', which helps users boycott American products by identifying their origins while shopping. Along with his friend Jonas Pipper, Hensberg created the app in response to a growing sentiment in Denmark against American goods, driven by political tensions and a desire for local alternatives. The app has quickly gained popularity, reaching the top of the Danish App Store, reflecting a significant cultural shift in consumer behavior.