Pelle Guldborg Hansen

Pelle Guldborg Hansen

researcher Denmark

Pelle Guldborg Hansen is a behavioral researcher at Roskilde University in Denmark, known for his insights into consumer behavior and societal responses to political events. Recently, he commented on the surge in popularity of apps designed to identify and boycott American products, highlighting that these initiatives stem more from a social reaction to U.S. President Donald Trump’s statements rather than a genuine desire to disrupt the American market.

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Recent Mentions

Switzerland Switzerland: Pelle Guldborg Hansen is a behavioral researcher who commented on the potential economic impact of the Uden USA app. 5

Neue Zürcher Zeitung: Die App, die Dänen beim Boykott amerikanischer Produkte hilft

Italy Italy: Pelle Guldborg Hansen explained that the apps were created not so much to boycott the American market but to respond socially to Trump's statements. 5

Corriere della Sera: In Danimarca boom delle app per boicottare i prodotti che arrivano dagli Usa