Malthe Henseberg

Malthe Henseberg is a young Danish entrepreneur who co-developed the application UdenUSA, which helps consumers identify American-made products and suggests European alternatives. The app was created in response to rising diplomatic tensions between Denmark and the United States, particularly concerning threats related to Greenland and tariffs on European goods. Henseberg's initiative gained significant traction, becoming the most downloaded free app in Denmark, as it empowers users to make informed purchasing decisions aligned with their values.