Manuel Emch

Manuel Emch is the CEO of Louis Erard, a Swiss watch manufacturer known for its unique designs and craftsmanship. With a keen interest in expanding the female customer base, Emch recognizes the distinct purchasing behaviors of women compared to men and has initiated collaborations with artists to create more appealing offerings for female consumers. Currently, the female customer share at Louis Erard is between 5 to 10 percent, highlighting the potential for growth in this demographic.