Maximilian Büsser

Maximilian Büsser

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Maximilian Büsser is the founder and creative director of MB&F (Mad, Beautiful & Fun), a Swiss luxury watch brand that has gained acclaim for its avant-garde designs and innovative mechanical art. With a deep passion for horology, Büsser has made a name for himself by challenging conventional watchmaking standards and collaborating with various artisans, resulting in unique and imaginative timepieces that push the boundaries of traditional watch design.

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Recent news mentions

Maximilian Büsser, founder of the Geneva brand MB&F, gives a radical answer about the market for women's watches.

Was Omega, Patek, Breitling und Co. Neues lancieren
Neue Zürcher Zeitung·SwitzerlandSwitzerland· 2025-10-05
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