Marcelo Paganini
Marcelo Paganini is a professor of Sports Management and Marketing at ESPM, where he analyzes trends in the sports industry. He has provided insights into the rise of Olympikus, highlighting how the brand's shift towards community-focused initiatives and lifestyle branding has resonated with younger consumers. Paganini believes that the growing interest in running and active lifestyles among the youth reflects a broader cultural shift, where fitness and community engagement are prioritized.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Liechtenstein | 1 | 6.00 | 0.09% | +0% | 38,137 | 36 | $6,900 | 6$ |
| Totals | 1 | 38,137 | 36 | $6,900 | 6$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Liechtenstein:
Marcelo Paganini is a professor of Sports Management and Marketing at ESPM, evaluating the brand's strategy.
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