Márcio Callage
Márcio Callage is the marketing director of Olympikus, a Brazilian sportswear brand that has successfully repositioned itself as a fashionable choice among the younger generation. Under his leadership, Olympikus has embraced innovative marketing strategies, including collaborations with influencers and community engagement, to turn its athletic shoes into lifestyle items. Callage emphasizes the importance of Brazilian DNA in product design, which has helped the brand stand out in a competitive market dominated by global giants.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Liechtenstein | 1 | 8.00 | 0.09% | +0% | 38,137 | 36 | $6,900 | 7$ |
| Totals | 1 | 38,137 | 36 | $6,900 | 7$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Liechtenstein:
Márcio Callage is the marketing director of Olympikus and one of the key figures behind the brand's transformation.
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