Maritza Soto de Lara

Maritza Soto de Lara is a prominent Honduran entrepreneur and the founder and president of Grupo Macdel. With over 40 years of experience in the business world, she has overcome significant challenges, including a lack of formal education in business and various failures before achieving success. Soto is recognized for her contributions to sustainable job creation and economic development in Honduras. She has been awarded the title of 'Ambassador of Free Enterprise' by the Honduran Council of Private Enterprise (Cohep) for her impactful work and dedication to empowering other entrepreneurs, particularly women. Her journey reflects resilience, discipline, and a commitment to supporting those in need, stemming from personal loss and a desire to uplift her community.