Marju Kõivupuu
Marju Kõivupuu is a noted Estonian folklorist who specializes in the cultural traditions of Estonia, particularly in relation to celebrations and holidays. In a recent article, she discussed the evolution of Valentine's Day in Estonia, highlighting its adoption from Finnish customs in the late 1980s and early 1990s. She pointed out that the day is celebrated more as 'Friend's Day' in Estonia, emphasizing the importance of remembering friends and loved ones on this occasion.
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Estonia:
Marju Kõivupuu praises the initiative of the Kudujate Koopiaklubi.
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Estonia:
Marju Kõivupuu was also a prominent figure in children's literature.
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Estonia:
Folklorist Marju Kõivupuu explains the origins of Valentine's Day in Estonia.
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