Marju Kõivupuu
Marju Kõivupuu is a noted Estonian folklorist who specializes in the cultural traditions of Estonia, particularly in relation to celebrations and holidays. In a recent article, she discussed the evolution of Valentine's Day in Estonia, highlighting its adoption from Finnish customs in the late 1980s and early 1990s. She pointed out that the day is celebrated more as 'Friend's Day' in Estonia, emphasizing the importance of remembering friends and loved ones on this occasion.
Not in the pool (under ¢1).
Recent news mentions
Folklorist Marju Kõivupuu recalls episodes from past festivals.
JUHTKIRI ⟩ Vägev südasuvine maagia
Estonia· 2025-07-04
Folklorist Marju Kõivupuu has been involved in the song festival since 1969 and recalls the event where young singers resisted Soviet power.
vaid laulupeol saab kaks eestlast nii koos olla, et ei teki kolme parteidEstonia· 2025-06-28Professor Marju Kõivupuu wrote that Jaanipäev is certainly the second most important holiday after Christmas.
kas sinu aeda on kutsutud Jevgeni Ossinovski ja Pärtel-Peeter Pere, et hiljem pahandusi ei tuleks?Estonia· 2025-06-22
Marju Kõivupuu praises the initiative of the Kudujate Koopiaklubi.
Kirikindad Eesti Vabariigi auks ja uhkuseksEstonia· 2025-02-21
Marju Kõivupuu was also a prominent figure in children's literature.
OTSE ⟩ Selguvad 2024. aasta parimad Eesti autorite raamatud!Estonia· 2025-02-20
Folklorist Marju Kõivupuu explains the origins of Valentine's Day in Estonia.
Sõbrapäev või valentinipäev, vahet pole – Eestis muutub 14. veebruar järjest romantilisemaksEstonia· 2025-02-13