Mark Mathews
Mark Mathews is the research director at the National Retail Federation (NRF), where he analyzes trends and developments in the retail industry. He has been vocal about the changing consumer behaviors observed during economic fluctuations, particularly noting the shift of higher-income consumers towards discount and off-price retailers as a sign of underlying economic distress.
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Mark Mathews, research director at the National Retail Federation, commented on consumer behavior.
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