Markus Giesler

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Markus Giesler is a marketing professor at York University’s Schulich School of Business, providing insights into consumer behavior and marketing strategies in the Canadian retail landscape.

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Recent news mentions

Markus Giesler, a marketing professor at the Schulich School of Business, commented on the impact of the de minimis rule on smaller Canadian exporters.

How will Canadian consumers be affected by Trump’s de minimis changes?

The Globe and Mail·