Martin Hug

Martin Hug is the Chief Financial Officer of Lindt & Sprungli, the renowned Swiss chocolate maker, and has been instrumental in steering the company's financial strategies amid global trade challenges. Recently, he discussed the implications of the U.S.-Canada tariff conflict, indicating that Lindt may need to adjust its supply chain by sourcing chocolate for Canada entirely from Europe to mitigate the impact of tariffs, despite the increased transportation costs.