Martin Reeves
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Martin Reeves is a prominent business strategist and the chairman of Boston Consulting Group’s BCG Henderson Institute. He co-authored the book 'Like: The Button That Changed the World' with Bob Goodson, where they delve into the significance of the 'like' button in social media and its implications for human behavior and engagement in the digital age.
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Recent news mentions
Martin Reeves is the head of the research arm at Boston Consulting Group, Inc.
There’s more to the like button than you might have imaginedThe Globe and Mail·
Canada· 2025-07-22
Canada· 2025-07-22
Martin Reeves is chairman of Boston Consulting Group’s business strategy think-tank BCG Henderson Institute.
How the ‘like’ button was used by social media companies to turbocharge their business models – The Irish TimesThe Irish Times – major Irish daily, est. 1859·
Ireland· 2025-06-12
Ireland· 2025-06-12Also mentioned
Bob Goodson