Martin Reeves

Martin Reeves

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Martin Reeves is a prominent business strategist and the chairman of Boston Consulting Group’s BCG Henderson Institute. He co-authored the book 'Like: The Button That Changed the World' with Bob Goodson, where they delve into the significance of the 'like' button in social media and its implications for human behavior and engagement in the digital age.

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Each country's color is based on "Mentions" from the table above.

Recent Mentions

Canada Canada: Martin Reeves is the head of the research arm at Boston Consulting Group, Inc. 7

Bob Goodson Mark Zuckerberg James Hong Joaquin Phoenix Henry Winkler Harvey Schachter Sheelagh Whittaker
The Globe and Mail: There’s more to the like button than you might have imagined

Ireland Ireland: Martin Reeves is chairman of Boston Consulting Group’s business strategy think-tank BCG Henderson Institute. 8

Bob Goodson
The Irish Times – major Irish daily, est. 1859: How the ‘like’ button was used by social media companies to turbocharge their business models – The Irish Times