Matthew Friend

Matthew Friend

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Matthew Friend is the Chief Financial Officer of Nike, responsible for overseeing the company's financial operations and strategies. He has been instrumental in addressing the challenges facing Nike, particularly in managing inventory and navigating the financial implications of declining sales, as the company seeks to stabilize and enhance its market position amid a competitive landscape.

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Matthew Friend, the Chief Financial Officer of Nike, stated that the tariffs represent a new and significant cost obstacle.

Nike: «I dazi Usa contro la Cina ci costeranno un miliardo di dollari». Attesi aumenti dei prezzi in autunno
Corriere della Sera·ItalyItaly· 2025-06-27
6.0
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Chief Financial Officer Matthew Friend said that Nike aims to cut its reliance on production in China.

Nike plans to reduce reliance on China production for US market to soften tariff blow
Stabroek News·GuyanaGuyana· 2025-06-27
6.0

Matthew Friend, Nike’s chief financial officer, discussed the financial impact of tariffs.

Nike expects Trump tariffs to cost it $1bn | Nike
The Guardian·United KingdomUnited Kingdom· 2025-06-27
5.0

Chief financial officer Matthew Friend said Nike would move some production from China, which was hit with the biggest tariff increases, to other countries in response to Trump's tariffs.

Nike says US trade policies could cost it $1bn
BBC·United KingdomUnited Kingdom· 2025-06-27
5.0

Matthew Friend, Nike's finance chief, cited tariffs as affecting consumer confidence.

What Trump tariffs mean to Nike's Air Jordan 1s
BBC·United KingdomUnited Kingdom· 2025-04-05
5.0

Matthew Friend is Nike’s chief financial officer who mentioned it would take several quarters to clear out dated stock.

Nike tumbles to five-year low as sales decline forecast clouds quick turnaround hopes
The Globe and Mail·CanadaCanada· 2025-03-22
5.0