Max Rohn

Max Rohn is the CEO of Wölffer Estate Vineyard, a prominent winemaker located in Long Island, New York. Under his leadership, the vineyard has navigated the challenges posed by fluctuating trade policies and tariffs, particularly those affecting wine imports from Europe. Rohn has expressed concerns about the impact of these tariffs on his business, which imports blends from several countries, including Germany and Argentina. As he prepares for potential tariff increases scheduled for August 1, Rohn is focused on managing costs and maintaining customer prices while ensuring that the vineyard's inventory remains robust. His proactive approach includes rushing in 20,000 cases of wine before the deadline, reflecting the uncertainty and pressures that many businesses currently face in the evolving trade landscape.