Maximilian Riedel

Maximilian Riedel

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Maximilian Riedel is the CEO of the family-owned Riedel glassware company, renowned for its high-quality wine glasses specifically designed for different grape varieties. At 47 years old, he has successfully merged tradition with modern marketing through social media, amassing over 570,000 Instagram followers who join him in his adventures that include wine tasting while surfing and engaging with celebrities. Riedel is passionate about educating wine enthusiasts on the importance of glassware in enhancing the wine experience.

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