Michael D. Cohen
Michael D. Cohen, Ph.D., is a professor at Johns Hopkins University with over 30 years of experience in public affairs and branding. He has contributed to the field through both academic research and practical consultation, focusing on how brands can effectively engage audiences. Cohen has been critical of recent branding strategies that lack customer focus, emphasizing the importance of aligning brand changes with audience expectations.
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Johns Hopkins University professor Michael D. Cohen, Ph.D., believes a rebrand needs to have a customer-focused reason.
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