Michael Erceg

Michael Erceg

entrepreneur New Zealand

Michael Erceg was a notable New Zealand businessman and founder of Independent Liquor, a major player in the beverage industry. He built the company into a significant entity before his untimely death in a helicopter crash in 2008. His legacy includes not only the successful establishment of a leading liquor brand but also the impact his business had on the New Zealand market. After his passing, his family and business partners continued to manage and grow the company, which would eventually be sold to Asahi Group, further expanding the conglomerate's reach in the beverage sector.

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Recent Mentions

New Zealand New Zealand: The widow of company founder Michael Erceg was mentioned as a shareholder in the acquisition of Independent Liquor Group. 5

The New Zealand Herald – country’s largest newspaper, est. 1863: Asahi’s zombie company: The Better Drinks Co posts 10th consecutive loss