Michael Gunther

Michael Gunther

business executive United States

Michael Gunther is the Vice President of Insights at Consumer Edge Research, a company known for analyzing consumer spending habits. Recently, he has been in the news discussing the shift in American consumer behavior as shoppers have reduced their purchases on Chinese platforms like Shein and Temu, redirecting their spending to local department stores and discount retailers.

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Brazil Brazil: Michael Gunther, vice president of insights at Consumer Edge, noted that Temu shoppers were likely attracted by the wide variety of products offered by department stores. 5

O Globo: 'Taxa das blusinhas' faz americanos trocarem sites asiáticos por varejistas locais