Michel Phan

Michel Phan is a professor of luxury marketing at Emlyon Business School in France, known for his expertise in the luxury industry. He has publicly dismissed allegations made in TikTok videos that suggest luxury brands manufacture products in China and mislabel them as made in Europe. Phan argues that such practices would be illegal and detrimental to the brands' reputation, reinforcing the notion that the claims circulating online are unfounded and misleading.