Michelle Ferrero
Michelle Ferrero was a prominent Italian businessman and the son of Ferrero founder Pietro Ferrero. He played a crucial role in the development and global expansion of the Ferrero brand, particularly overseeing the creation of iconic products such as Nutella. Under his leadership, Ferrero transformed from a local confectionery company into a leading multinational corporation known for its innovative sweets and chocolates. Michelle Ferrero was known for his commitment to quality and his ability to blend traditional recipes with modern marketing strategies, contributing to the brand's enduring success. He passed away in 2013, leaving a lasting legacy in the food industry.
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Luxembourg:
Michelle Ferrero was the then CEO of Ferrero and collaborated with Rivella on the Nutella recipe.
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