Miguel De la Torre

Miguel De la Torre

manager Ecuador

Miguel De la Torre is the country manager for the Worldpanel division of Kantar Ecuador, where he recently highlighted significant changes in consumer behavior and purchasing habits in Ecuador in 2024, particularly due to economic pressures and shifts towards private label brands.

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Ecuador Ecuador: Miguel De la Torre, country manager of the Worldpanel division of Kantar Ecuador, mentioned that at the end of 2024, supermarkets and discounters contributed 64% of the growth in the mass consumption basket. 8

El Universo – major Ecuadorian daily, est. 1921: Por cada $ 100 de compras, $ 22 van a marcas propias | Economía | Noticias