Minda Smiley

Minda Smiley

analyst United States

Minda Smiley is a research analyst at eMarketer, known for her insights into digital marketing trends. She has recently gained attention for her analysis on the rapid growth of AI-powered search advertising, projecting significant increases in advertising spending driven by artificial intelligence over the next few years.

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Recent Mentions

United Kingdom United Kingdom: Minda Smiley noted that Meta's AI-driven investments continue to pay off but raised concerns about its spending. 5

BBC: Meta Platforms profits surge helps drive Zuckerberg’s AI ambitions

New Zealand New Zealand: Emarketer analyst Minda Smiley expressed concerns about Meta’s AI spending spree needing a clearer sense of direction. 5

The New Zealand Herald – country’s largest newspaper, est. 1863: Meta beats expectations, sending share price soaring