Mike Proulx

Mike Proulx

researcher United States

Mike Proulx is a recognized research director at Forrester, a leading research and advisory firm. With expertise in digital marketing and media trends, he provides insights into how companies can adapt to the rapidly evolving digital landscape. He has been involved in analyzing the impact of platforms like YouTube on consumer behavior and the broader media ecosystem.

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Recent Mentions

Jamaica Jamaica: Mike Proulx, vice president and research director at Forrester, discussed the implications of the Netflix-Warner merger. 6

The Gleaner – major Jamaican newspaper, est. 1834: Netflix to acquire Warner Bros. studio and streaming business for US$72 billion | News

Jamaica Jamaica: Forrester Research analyst Mike Proulx said that if the company goes too broad to become all things entertainment, it risks diluting its core. 5

The Gleaner – major Jamaican newspaper, est. 1834: Netflix blames tax dispute in Brazil for rare quarterly earnings letdown | Business

United Kingdom United Kingdom: Forrester VP, Research Director Mike Proulx expressed skepticism about the smart glasses gaining traction. 4

BBC: Facebook owner Meta unveils new range of AI-powered smart glasses

United Kingdom United Kingdom: Mike Proulx commented that Meta is helping to future-proof itself as a growth company. 6

BBC: Meta Platforms profits surge helps drive Zuckerberg’s AI ambitions

Hungary Hungary: Mike Proulx, a research vice president at Forrester, commented on Netflix's better-than-expected quarter. 7

Index.hu: Index - Tech-Tudomány - Íme az első sorozat, amin mesterséges intelligenciával dolgozott a Netflix

United Kingdom United Kingdom: Mike Proulx, the vice-president of research at Forrester, commented on Netflix's better-than-expected quarter. 7

The Guardian: Netflix uses generative AI in one of its shows for first time | Netflix