Mike Proulx

Mike Proulx

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Mike Proulx is a recognized research director at Forrester, a leading research and advisory firm. With expertise in digital marketing and media trends, he provides insights into how companies can adapt to the rapidly evolving digital landscape. He has been involved in analyzing the impact of platforms like YouTube on consumer behavior and the broader media ecosystem.

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Recent news mentions

Mike Proulx likened the saga to a real-life episode of the HBO drama Succession.

Warner Bros Discovery urges shareholders to reject Paramount’s $108.4bn takeover bid | Media
The Guardian·United KingdomUnited Kingdom· 2025-12-17
6.0

Mike Proulx, vice president at Forrester, commented on Netflix's dominance in the streaming service market.

Five takeaways from the blockbuster Netflix Warner Brothers deal
BBC·United KingdomUnited Kingdom· 2025-12-06
7.0

Mike Proulx, vice president and research director at Forrester, discussed the implications of the Netflix-Warner merger.

Netflix to acquire Warner Bros. studio and streaming business for US$72 billion | News
The Gleaner – major Jamaican newspaper, est. 1834·JamaicaJamaica· 2025-12-05
6.0

Forrester Research analyst Mike Proulx said that if the company goes too broad to become all things entertainment, it risks diluting its core.

Netflix blames tax dispute in Brazil for rare quarterly earnings letdown | Business
The Gleaner – major Jamaican newspaper, est. 1834·JamaicaJamaica· 2025-10-23
5.0

Forrester VP, Research Director Mike Proulx expressed skepticism about the smart glasses gaining traction.

Facebook owner Meta unveils new range of AI-powered smart glasses
BBC·United KingdomUnited Kingdom· 2025-09-18
4.0

Mike Proulx commented that Meta is helping to future-proof itself as a growth company.

Meta Platforms profits surge helps drive Zuckerberg’s AI ambitions
BBC·United KingdomUnited Kingdom· 2025-07-31
6.0

Mike Proulx comments on Meta's recruitment of top AI talent.

Zuckerberg claims ‘superintelligence is now in sight’ as Meta lavishes billions on AI | Technology
The Guardian·United KingdomUnited Kingdom· 2025-07-30
7.0

Mike Proulx, a research vice president at Forrester, commented on Netflix's better-than-expected quarter.

Index - Tech-Tudomány - Íme az első sorozat, amin mesterséges intelligenciával dolgozott a Netflix
Index.hu·HungaryHungary· 2025-07-19
7.0
Also mentioned
Ted Sarandos
Ted Sarandos

Mike Proulx, the vice-president of research at Forrester, commented on Netflix's better-than-expected quarter.

Netflix uses generative AI in one of its shows for first time | Netflix
The Guardian·United KingdomUnited Kingdom· 2025-07-18
7.0
Also mentioned
Ted Sarandos
Ted Sarandos

Analyst Mike Proulx commented on Yaccarino's resignation, noting her role was largely symbolic.

Jutarnji list - Muskovo carstvo se polako urušava: Tesla klizi sve dublje u neizvjesnost, a sad mu je i pobjegla ključna suradnica u X-u
Jutarnji List – Croatian daily newspaper, est. 1998·CroatiaCroatia· 2025-07-10
5.0

Mike Proulx stated that Yaccarino was set up to fail by Musk's limited scope as the company's chief executive.

The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X | X
The Guardian·United KingdomUnited Kingdom· 2025-07-10
5.0

Mike Proulx commented on Linda Yaccarino's resignation, suggesting she was set up to fail.

Trump AUKUS review demands US conflict support; Christian Horner dumped from F1 team; LVAD heart device implanted in Australian man
The Sydney Morning Herald·AustraliaAustralia· 2025-07-10
5.0

Mike Proulx is the research director at the research and advisory firm Forrester.

Fødselaren YouTube vokser med 500 timers video i minuttet
Politiken·DenmarkDenmark· 2025-02-14
7.0