Natthariya Thaveewong

Natthariya Thaveewong is the Permanent Secretary of the Ministry of Tourism and Sports in Thailand, actively involved in developing strategies to boost the country's tourism sector. Recently, she has focused on expanding tourism activities in the latter half of the year to increase revenue, despite current challenges in attracting international tourists. Her plans include targeting new high-spending tourist markets, promoting wellness tourism, and enhancing safety standards for travelers.