Ni Mingsheng
Ni Mingsheng is a professor at the Party School of the Tianjin Municipal Committee, recognized for his insights into the cultural and economic significance of China's time-honored brands, or 'Laozihao.' He emphasizes the importance of storytelling and modern innovation in maintaining the relevance of these historic brands among younger consumers.
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Ni Mingsheng, a professor at the Tianjin Party School, believes in the importance of storytelling for time-honored brands.
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