Yang Yueming
Yang Yueming is a professor at Beijing Normal University's Institute of Cultural Innovation and Communication, known for his expertise in cultural heritage and contemporary branding. He advocates for the integration of traditional cultural resources with modern branding strategies, highlighting the need for time-honored brands to adapt to current consumer demands.
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China:
Yang Yueming, a professor at Beijing Normal University, discussed the need for time-honored brands to adapt to modern consumer demands.
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