Niccol
New Zealandbusiness executiveMale7.0Global Dominance: 0.00%Niccol is the CEO of Starbucks, who recently addressed the company's decision to close several underperforming stores, attributing the closures to an inability to meet customer expectations regarding the physical environment.
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Country presence
Recent news mentions
Niccol, who previously led fast-food chain Chipotle, has aimed to boost Starbucks in its home market after a period of lagging performance.
Starbucks to close 250 more cafes in North AmericaThe New Zealand Herald – country’s largest newspaper, est. 1863·New Zealand· 2026-09-24
New Zealand· 2026-09-24Niccol, the CEO, says in his note to 'partners' that many of the stores that are closing were 'unable to create the physical environment our customers and partners expect'.
Why the coffee chain is shutting hundreds of US storesThe Sydney Morning Herald·
Australia· 2025-10-04
Australia· 2025-10-04
