Nicole Craig
Nicole Craig is a professor at the Fashion Design School of Arizona State University, known for her insights into the fashion industry. She has commented on Forever 21's business strategies and the challenges of scaling a youth-focused brand in an evolving market. Craig's expertise sheds light on the difficulties faced by retailers in adapting to changing consumer preferences and the impact of fast fashion on the environment.
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Nicole Craig discussed the difficulties of scaling a youth brand like Forever 21 in a changing retail environment.
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