Olexiy Erinchak
Olexiy Erinchak is a Ukrainian video game developer and the owner of the bookstore 'Sens,' which promotes Ukrainian literature and culture. Born in Mykolaiv in the late 1980s, Erinchak made a personal decision in 2021 to cease speaking Russian, opting to raise his children in Ukrainian instead. His bookstore has become a cultural hub that actively discourages the sale of Russian books, and he has implemented a program to recycle Russian-language books, with proceeds going to support the Ukrainian army. Erinchak's efforts reflect a broader movement within Ukraine to reclaim and promote Ukrainian identity and culture in the face of Russian aggression.
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Bulgaria:
Olexiy Erinchak is the owner of the bookstore 'Sens', promoting Ukrainian literature and culture.
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Ukraine:
Olexiy Erinchak is the founder of the bookstore 'Sens' on Khreshchatyk.
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