Olga Tercero

Olga Tercero

manager Mexico

Olga Tercero is the Country Manager for Kantar Mexico's Worldpanel division, where she focuses on consumer insights and market trends. In her recent analysis, she highlighted how Guatemalan households are adapting their spending habits in response to economic uncertainty, particularly emphasizing the importance of remittances and the balance between spending and saving.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
15,968
Power
73$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Guatemala 1 7.00 0.09% +0% 17,915,568 15,968 $82,000 73$
Totals 1 17,915,568 15,968 $82,000 73$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Guatemala Guatemala: Olga Tercero, Country Manager de la división Worldpanel de Kantar México, explica que en Guatemala el 56% de los hogares que recibe remesas las utiliza de forma equilibrada entre gasto y ahorro. 7

Prensa Libre – major Guatemalan newspaper, est. 1951: El nuevo rostro del consumidor guatemalteco en el 2025