PA

PA is a 30-year-old digital agency owner based in Tangerang, Indonesia. She has been instrumental in facilitating the work of many 'buzzer' mothers in her network. Despite the lucrative opportunities presented during the 2024 elections, she has found it challenging to recruit mothers willing to engage in political commentary, as many prefer to focus on product marketing instead. Her agency highlights the growing trend of housewives entering the digital marketing space, turning social media engagement into a viable source of income.