Pascal Thériault

Pascal Thériault is the director of McGill University’s farm management and technology program, where he specializes in agricultural economics and policy. He has been vocal about the complexities of consumer behavior regarding boycotts, particularly in the context of Canadian and American trade relations. Thériault emphasizes the nuanced relationship between Canadian consumers and products made by U.S. companies that utilize Canadian resources and labor, warning that boycotting American brands can inadvertently harm the Canadian economy.