David Soberman
David Soberman is a professor at the Rotman School of Management and the Canadian National Chair of Strategic Marketing. His research focuses on consumer behavior and market dynamics, particularly the complexities of consumer boycotts and their effectiveness in influencing trade.
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Brazil:
David Soberman predicts a similar consumer reaction in Europe and Asia.
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Canada:
David Soberman is a professor at the Rotman School of Management and discusses the efficacy of boycotts.
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