David Soberman
David Soberman is a professor at the Rotman School of Management and the Canadian National Chair of Strategic Marketing. His research focuses on consumer behavior and market dynamics, particularly the complexities of consumer boycotts and their effectiveness in influencing trade.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Canada | 1 | 5.00 | 0.08% | +0% | 38,005,238 | 29,370 | $1,700,000 | 1,314$ |
| Totals | 1 | 38,005,238 | 29,370 | $1,700,000 | 1,314$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Canada:
David Soberman is a professor of marketing who discussed the balance companies like Diageo must find between economics and optics.
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Canada:
David Soberman is a professor of marketing at the University of Toronto’s Rotman School of Management.
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Canada:
David Soberman, a marketing professor at the University of Toronto, discusses the complexities of boycotting American products.
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Brazil:
David Soberman predicts a similar consumer reaction in Europe and Asia.
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Canada:
David Soberman is a professor at the Rotman School of Management and discusses the efficacy of boycotts.
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