David Soberman
David Soberman is a professor at the Rotman School of Management and the Canadian National Chair of Strategic Marketing. His research focuses on consumer behavior and market dynamics, particularly the complexities of consumer boycotts and their effectiveness in influencing trade.
Not in the pool (under ¢1).
Recent news mentions
David Soberman is a professor of marketing who discussed the balance companies like Diageo must find between economics and optics.
Closing of Ontario Crown Royal plant likely result of parent company’s struggles, expert says
Canada· 2025-09-04
David Soberman is a professor of marketing at the University of Toronto’s Rotman School of Management.
Automated microfactory aims to transform future of supply chains – one ice cube at a timeCanada· 2025-04-22
David Soberman, a marketing professor at the University of Toronto, discusses the complexities of boycotting American products.
Zero bucks given: Angry consumers are increasingly using boycotts to wield power, but do they actually work?Canada· 2025-04-21
David Soberman predicts a similar consumer reaction in Europe and Asia.
canadenses boicotam produtos dos EUA, após ameaças de Trump com tarifas
Brazil· 2025-02-27
David Soberman is a professor at the Rotman School of Management and discusses the efficacy of boycotts.
Is it effective to boycott U.S. products? Evidence is mixed, but here’s what you can do to shop more CanadianCanada· 2025-02-09
