Paul van Zuydam
entrepreneur
Paul van Zuydam is a South African entrepreneur who transformed Le Creuset's strategy after acquiring the company in 1988, helping it become a leading brand in colorful and collectible cookware.
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New Zealand:
Paul van Zuydam bought Le Creuset from French owners in 1988 and pushed for a new marketing strategy.
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The New Zealand Herald – country’s largest newspaper, est. 1863: The colour-drenched cult of Le Creuset