Peter Sauber

Peter Sauber

businessman Switzerland

Peter Sauber is a Swiss motorsport engineer and businessman, best known as the founder of the Sauber F1 Team. Established in 1970, Sauber has participated in Formula 1 since 1993, achieving significant milestones, including a memorable race victory in 2008. Under his leadership, the team has become known for its resilience and commitment to developing young drivers. Even at the age of 81, Sauber remains involved in the team's legacy and looks forward to its future, recently celebrating the team's 600th race in the championship.

Born on Oct 13, 1941 (84 years old)

Global Media Ratings
Dominance
0.00%
Persistence
1 wks
Reach
26,106
Power
2,112$
Sentiment
7.33
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Switzerland 3 7.33 0.27% +10% 8,654,622 26,106 $700,000 2,112$
Totals 3 8,654,622 26,106 $700,000 2,112$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Switzerland Switzerland: Peter Sauber faced the challenge of making a living in Switzerland by building racing cars. 7

Neue Zürcher Zeitung: Sauber wird Audi. Rückblick auf den Pionier des Schweizer Motorsports

Switzerland Switzerland: Peter Sauber is the founder of the Sauber team who reflects on the team's legacy as it transitions to Audi. 6

Neue Zürcher Zeitung: Abschied nach 33 Jahren in der Formel 1