Massimo Frascella

Massimo Frascella

artist Italy

Massimo Frascella is an automotive designer known for his influential work in creating premium vehicles, having previously designed models like the Land Rover Defender and Range Rover Sport at Jaguar Land Rover. He joined Audi as the design boss in June 2022, where he is tasked with revitalizing the brand's design language, especially in the transition to electric vehicles, including the upcoming A6 e-tron.

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Recent Mentions

Slovenia Slovenia: Massimo Frascella is the head of design at Audi and has previously designed the Land Rover Defender and Range Rover Velar. 7

Delo – major Slovenian daily, est. 1959: Audi concept C: napoved oblikovalskega preobrata znamke

Ireland Ireland: Massimo Frascella is winning drivers' hearts with his gorgeous Concept C sports car and by criticizing touchscreen technology. 8

The Irish Times – major Irish daily, est. 1859: Heated seats controversy highlights the perils of connected car tech – The Irish Times

Ireland Ireland: Massimo Frascella is the recently arrived design boss at Audi, known for his work on premium car designs. 8

The Irish Times – major Irish daily, est. 1859: Can Audi’s A6 e-tron outshine German rivals? – The Irish Times