Massimo Frascella

Massimo Frascella

artist Italy

Massimo Frascella is an automotive designer known for his influential work in creating premium vehicles, having previously designed models like the Land Rover Defender and Range Rover Sport at Jaguar Land Rover. He joined Audi as the design boss in June 2022, where he is tasked with revitalizing the brand's design language, especially in the transition to electric vehicles, including the upcoming A6 e-tron.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
7,839
Power
634$
Sentiment
8.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Switzerland 1 8.00 0.09% +0% 8,654,622 7,839 $700,000 634$
Totals 1 8,654,622 7,839 $700,000 634$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Ireland Ireland: Massimo Frascella is the recently arrived design boss at Audi, known for his work on premium car designs. 8

The Irish Times – major Irish daily, est. 1859: Can Audi’s A6 e-tron outshine German rivals? – The Irish Times