Massimo Frascella
Massimo Frascella is an automotive designer known for his influential work in creating premium vehicles, having previously designed models like the Land Rover Defender and Range Rover Sport at Jaguar Land Rover. He joined Audi as the design boss in June 2022, where he is tasked with revitalizing the brand's design language, especially in the transition to electric vehicles, including the upcoming A6 e-tron.
Not in the pool (under ¢1).
Recent news mentions
Massimo Frascella is the head of design at Audi and has previously designed the Land Rover Defender and Range Rover Velar.
Audi concept C: napoved oblikovalskega preobrata znamke
Slovenia· 2026-02-13
Massimo Frascella is winning drivers' hearts with his gorgeous Concept C sports car and by criticizing touchscreen technology.
Heated seats controversy highlights the perils of connected car tech – The Irish Times
Ireland· 2026-02-11
Massimo Frascella is the Audi chief designer who presented the new race car design.
Abschied nach 33 Jahren in der Formel 1
Switzerland· 2025-11-27
Massimo Frascella is the recently arrived design boss at Audi, known for his work on premium car designs.
Can Audi’s A6 e-tron outshine German rivals? – The Irish TimesIreland· 2025-04-02