Prerna Deshbhratar

Prerna Deshbhratar is the director-general of the Leather Industries Development Corporation (LIDCOM) in Maharashtra, India. She has been instrumental in advocating for the recognition and development of traditional Indian crafts, particularly in the leather industry. Recently, she was in the news for her comments regarding Prada's partnership with the Indian government to promote Kolhapuri sandals, which are traditionally made by local artisans. Deshbhratar highlighted the potential positive impact of this collaboration on the demand for local craftsmanship.