Prerna Deshbhratar
Prerna Deshbhratar is the director-general of the Leather Industries Development Corporation (LIDCOM) in Maharashtra, India. She has been instrumental in advocating for the recognition and development of traditional Indian crafts, particularly in the leather industry. Recently, she was in the news for her comments regarding Prada's partnership with the Indian government to promote Kolhapuri sandals, which are traditionally made by local artisans. Deshbhratar highlighted the potential positive impact of this collaboration on the demand for local craftsmanship.
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Portugal:
Prerna Deshbhratar, the general director of the Corporation for the Development of Leather Industries, mentioned that Prada's endorsement of this craftsmanship as a luxury product will likely increase demand.
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