Raphael Richterich

Raphael Richterich is the current Chairman of the Board at Ricola, having taken over leadership from his father, Felix Richterich. As a member of the fourth generation of the Richterich family involved in the company, he plays a vital role in steering Ricola's strategy, particularly in efforts to attract younger consumers through innovative products like herbal drinking cubes. His commitment to preserving the Swiss heritage of Ricola while adapting to modern market demands marks his leadership approach.