Reija Laaksonen

Reija Laaksonen serves as the HR and Communications Director at Veikkaus, the Finnish gambling company. She has been involved in the strategic discussions surrounding the company's partnership with Live Nation, which includes the newly named Veikkaus Arena. Laaksonen has expressed hopes for a balanced representation of culture, entertainment, and sports at the arena, particularly regarding the potential participation of the Mestis team Jokerit in the upcoming season.