Sivi Purmonen

Sivi Purmonen is the director of Live Nation Finland, a prominent international event management company. She has been instrumental in the recent partnership between Live Nation and Veikkaus, which resulted in a ten-year naming agreement for the newly rebranded Veikkaus Arena. With a focus on transforming the venue into a versatile event space, Purmonen has overseen significant renovations and improvements, aiming to enhance the experience for both artists and audiences. Her leadership is crucial as the arena prepares to reopen in September 2023.