Reuben Alderson

Reuben Alderson is an entrepreneur and artisan food producer best known for his journey from graphic design to founding a successful pickle and hot sauce business. Inspired by his travels in Latin America, Alderson initially created a range of hot sauces before expanding into pickles. Over the years, he has transformed his small home-based operation into a larger factory, processing significant quantities of pickles while developing local supply chains. He co-owns the business with partner Tom Moore, leveraging their complementary skills to grow their market presence and meet the increasing demand for locally produced food products in New Zealand.