Richard Halstead

Richard Halstead

executive United Kingdom

Richard Halstead is the Chief Operating Officer of Consumer Research at IWSR, a leading market research firm in the beverage alcohol sector. He has been vocal about the changing consumption patterns among consumers, noting a clear trend towards reduced alcohol consumption and a shift in preferences towards premium and high-quality beverages.

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
101,722
Power
6,454$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 1 5.00 0.03% +0% 331,002,651 101,722 $21,000,000 6,454$
Totals 1 331,002,651 101,722 $21,000,000 6,454$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Richard Halstead, Consumer Insights COO, said per a press release on the findings. 5

Fox News: Financial constraints, not cultural shifts, behind Gen Z drinking decline

Canada Canada: Richard Halstead is the chief operating officer of consumer insights and custom analytics for IWSR. 7

The Globe and Mail: Gen Z’s alcohol consumption is growing in Canada, report shows

Canada Canada: Richard Halstead, chief operating officer of consumer insights and custom analytics for IWSR, says his group is not used to seeing such strong opinions expressed. 7

The Globe and Mail: U.S. wine and spirits off the menu long-term for majority of Canadian drinkers: report