
Richard Kells
Richard Kells is the owner of Kells Wool, a wool brokerage based in Napier, New Zealand. He recently commented on the decision to shift wool auctions from Napier to Christchurch, indicating that while it may not significantly impact his business, he would need to adapt by sending wool samples to the new auction location.
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Recent news mentions
Richard Kells, the owner of Kells Wool, reported that prices firmed at this week’s auction.
Wool: New season NZ market cools, but still booming for growersThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2026-08-06
Also mentioned
Dave Burridge

Richard Kells, owner of Kells Wool, said the change would not have a huge impact on his business.
‘Nostalgia isn’t a strategy’: Napier wool auctions to end as PGG Wrightson, Wools of NZ move to ChristchurchThe New Zealand Herald – country’s largest newspaper, est. 1863·
New Zealand· 2026-01-29



