John McWhirter

John McWhirter is the chief executive of Wools of New Zealand, an organization that represents over 3,500 sheep farmers in the country. Under his leadership, Wools of New Zealand has made significant strides in promoting the benefits of wool, particularly in the carpet market. McWhirter advocates for the wool industry by emphasizing its environmental advantages and economic potential, especially in the face of competition from synthetic fibers. His efforts aim to revitalize the wool sector and ensure its sustainability in the global market.